The mission of Holy Road Tours Union is to form a sustainable cooperative network of artists, musicians, fans, supporters, non-profits and independent businesses who are actively working to create peace in themselves, in their communities and in the world.

Holy Road Tours Union believes that artists and their supporters can, and should, use art as a holistic means to create this peaceful world community.

Holy Road Tours Union aims to have artist and community members work together to overcome obstacles such as lack of business education, artist disposability, corporate-sponsored media, extreme commercialism and destructive touring lifestyles.

Throughout history, many great artists have been forced to sacrifice their integrity, health, wellbeing, and voices in order to find their audience, promote their work, and succeed in mainstream culture.